The Innovative Customer
Having worked in technology for many years, I’ve come across numerous diverse opinions and positions on how best to make roadmap decisions on a software product. Well, in fact, I’ve come across a lot of opinions about a lot of things. Most people, I find, are quite full of opinions. You might find this odd, but I actually get a lot of enjoyment out of listening to people’s opinions – regardless of the topic: politics, religion, food, music, the latest tablet, parenting, books, movies, sports and whatever else comes to mind. People can be quite interesting if you give them a chance to rant-on about any topic they feel passionate about. I don’t always agree with them, of course, but for the most part, it is interesting to listen. Being in the business of delivering innovative technology solutions, the prioritization of new software features to build into a product is a very important aspect of our business. So listening to people has become a vital part of making those prioritizing decisions. Many in the technology world will however, strongly advise us to not listen to customers when it comes to setting the urgency of one feature over another. The thinking behind such a stance is that customers who are using the software on a day-to-day basis are only going to make suggestions/demands for features & fixes that will make their own little world a bit better. They’re not too concerned with long-term strategic planning. So, as the thinking goes, if we expend all our development resources on tiny items that will help a handful of people - but will have negligible effect on the broader customer base (both current and future) - our software


